As a consequence, I was commissioned to design the set of five Valentine’s Day postage stamps to Posti Group.ĪB - By my works submitted I want to show the process that led me to create the style of Valentine’s Day postage stamps of Finland 2018. After the exhibition, I took part in a postage stamp contest arranged by Posti Group, Grafia – The Associ- ation of Visual Communication Designers in Finland – and Kuvittajat – The Finnish Illustration Association. The process started in 2016 as a fine art practice – an exhibition – containing prints and works combining glass, nature objects and drawings /digital collages. N2 - By my works submitted I want to show the process that led me to create the style of Valentine’s Day postage stamps of Finland 2018. N1 - Artist Talk ja näyttely #18.ART International Meeting of Art and Technology -konferenssissa Lissabonissa 17.-18.10. Van Leeuwen T (2005) Introducing Social Semiotics. Skaggs S (2017) Firesigns: A Semiotic Theory for Graphic Design. Siefkes M and Arielli E (2018) The Aesthetics and Multimodality of Style: Experimental Research on the Edge of Theory. Athens and London: University of Georgia Press. London & New York: Routledge.Ībstract = "By my works submitted I want to show the process that led me to create the style of Valentines picture books. Nodelman P (1990) Words about pictures: Narrative art of children’s picture books. Kress G (2010) Multimodality: A social semiotic approach to contemporary communication. By changes in modes like colour and composition, the overall mood of design changed from ambiguous melancholy to a fairy tale fantasy. In the context of Valentine’s Day postage stamp design, I had to adapt my style – al- ready developed in the fine art context – to the commercial interests of the client. Stylistic inspiration from earlier works like Dutch vanitases of 1600’s and the natural history illustrations made by Ernst Haeckel at the turn of the 20th century. In this case, the style was developed by technical experiments, my personal affinity to historicism and melancholy and the Style can be regarded as an important semiotic resource (Nodelman 1990, 60 Siefkes & Arielli 2018, 169). The focus of the research is to study, how a fictive illustration makes meanings and moods through a multimodal interaction with the typography, colour, style, used media and materiality (See Van Leeuwen 2007 Kress 2010). My submission for exhibition makes part of my doctoral research, which is – for its part – a combination of artistic - /de- sign parts and research articles. As a consequence, I was commissioned to design the set of five Valentine’s Day postage stamps to Posti Group.Īs Steven Skaggs (2017, xiv) notes `The graphic design studio provides an ideal laboratory for semiotic concepts´. By my works submitted I want to show the process that led me to create the style of Valentine’s Day postage stamps of Finland 2018.
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